The long awaited Apple tablet computer has been revealed to the public at last. It’s called the “iPad” and has had a fairly mixed reception so far. That’s no big surprise – Apple always seem to generate polarisation, and there’s plenty of that in evidence right now.
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Whilst they may be the hot gadget of the moment, it’s worth noting that e-book readers have been available for quite a while. In 1999, the Franklin eBookman was launched (generally held to be the first example of a dedicated electronic book reader). Sony’s PRS reader launched in 2006 and, in 2007, the original Amazon Kindle was released. Amazon have absolutely cleaned up with their Kindle e-book reader, it’s a hugely successful product for them. The Kindle currently accounts for 60% of all e-book reader sales in the USA and, with the Kindle 2.0 and the larger DX now on sale in over one hundred countries worldwide, the potential customer base for Amazon is enormous. The world of academic publishing is perhaps not the first thing that many people would think of when considering new and innovative technology. So it may be somewhat surprising to learn that it is exactly this very arena which is driving huge changes in the way that we read books. Although the e-book reader market is relatively new, it has the potential for exponential growth in the near future. The Amazon Kindle family of readers has been the undisputed king of the hill up to now. The Kindle 2, released in February of 2009, and the large display DX model, launched in June of 2009, have had very little genuine competition and have dominated the market. Both the potential of the market in general, and its importance to Amazon in particular, can be seen by the fact that the Kindle is now Amazon’s number one selling product – bar none. This has been a really important year for e-book readers, thanks largely to the work of Amazon. The Kindle 2 – an improved and upgraded version of Amazon’s original Kindle – was released in February 2009. There are an incredible number of manufacturers currently fighting it out in the new, but ever expanding, e-book reader market. The high level of competition is a strong indication that rapid growth is anticipated in this sector. And this will be good news for consumers as manufacturers strive to enhance specifications and offer lower prices. Right now there are a lot of manufacturers slugging it out in the nascent, but rapidly expanding, e-book reader market place. The high level of competition is a clear indicator that strong growth is anticipated in this sector. A high level of competition is going to be good news for consumers as manufacturers compete amongst themselves to not only enhance but also to offer lower prices. |
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