At all real estate meetings, boot camps, or seminars the topic of advertising comes up. Everyone will mention Facebook (that’s a whole different story) which is likely closely followed by a comment about Twitter. So… let’s evaluate is Twitter valuable? If it IS worth it, how can you best use it for the best results? First, lets look at just what Twitter really is and what it can accomplish for your marketing efforts.
Twitter.com is a website where anyone can create a profile and become a “micro-blogger” Twitter is like a regular blog (aka web-log) in that it lets you say anything you desire to say to anyone and everyone who will see it – with one exception. Twitter only allows you to express yourself–0 characters at a time. So it’s a little like using you cell phone to send the world a text message. When you find a profile of someone whose–0 character Twitter posts (called “tweets”) you can “follow” them – whenever they post something new, it will appear on your Twitter home screen. If someone finds YOUR profile and follows YOU, then you will be notified that someone is “following” you. Now that you know the basics, let’s talk about making this a useful and PROFITABLE tool for you.
Because the old adage “Out of sight, out of mind” is usually true, you’ll need to stay active with your “tweeting” you should be posting at least once a day. Find something to say specific to real estate – something that other people will find useful. If you just start blasting info about properties you have for sale, it probably won’t get you as far as you hope. After all – when was the last time you opened and read an email from someone trying to sell you something?
If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.
Twitter, like other social networking sites, is a wonderful way to network and connect with people – just keep in mind that they are real people and desire to be respected and treated like real people. They aren’t dollar signs. So connect when someone follows you, send them a short personal “tweet” letting them feel you appreciate them.
Remember that being real with people and giving thoughtful content is what Twitter is all about – the money will follow if you treat people like people and post regularly so that your Twitter marketing is consistently on the radar! The more you do this, the larger your following will be – and the larger your following, the better your chances of communicating with someone who wants to make a deal – which, of course, means a better chance for you to profit!
REOGoldMiner.com is a site that allows you identify REO deals and valuate them at the click of a button. We have a passion for Real Estate, internet marketing, and helping investors become the most success they can be in their real estate business.
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