1. When you are looking for a reliable SEO company the first thing to look at is that they are not making unrealistic promises. If they tell you that they can have your site ranking number one within the first month, this is an unrealistic goal and you may want to think twice about using this company.
2. It is a gradual process to get your desired results, you will not see top ranking results immediately. Any company that promises you differently is not being completely honest with you.
3. Deal only with an SEO company that can explain to you exactly what you are getting for your money. If they are talking over your head, and are not clearly letting you know what they are promising you, then be skeptical. SEO companies should be able to explain in lay terms exactly what they do and how it works.
4. Look at their ranking and the ranking of their customers. Most companies should be able to give references and should have a good page ranking and site ranking both for their own company and for those who are their clients. If they are not accomplishing this for their current clients, then chances are they aren’t going to be able to do this for you either.
5. There are many scams out there, so you should beware! Signs that the company is not legit include: shadow domains, when keywords are included in the address bar, if you are unable to tell the difference between your search result and advertisements, requests your FTP account information or root access to your server, and various other suspicious activities.
6. Your SEO company should also NOT require long phrase keywords. These type of keywords do not usually produce good page rankings, as they are obscure and rarely typed in by those looking for a specific topic. Your keywords should be brief and relevant.
7.You should never have to link to the SEO. Usually this is not advisable and has little to no affect on your search rankings whatsoever.
8. Don’t be afraid to ask questions. Questioning is one of the best ways to find out not only the history of the company that you are considering dealing with but also about the services that they are going to provide for you. Hesitancy to ask questions can cost you big money in the long run. So don’t stop until you know everything you need to know about this company and their business.
If you are dealing with an SEO company and you feel that you have been mislead you should contact the Federal Trade Commission, in Washington, DC.
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