The hot internet buzz words today are Twiiter, micro-blogging, social media, Google and branding. Taking advantage of these trends businesses and celebrities alike are utilizing these powerful marketing options in greater frequency. In the forefront of internet marking boom is actress/holistic author Mariel Hemingway, the maternal granddaughter of author Ernest Hemingway. By using facebook, Google and Twitter Mariel is building her brand via these powerful indexing tools. Mariels savvy use of the net saturation of SEO (Search Engine Optimization) has catapulted her brand into the minds of web surfers worldwide. Her bold use of a first-ever-branding-twist of famous author grandfather co-branding his now famous author granddaughter.
Since the release of Mariel’s latest holistic cookbook, Mariel’s Kitchen: Simple Ingredients For a Delicious and Satisfying Life (in May 2009 HarperONE), she launched a peripheral store Mariel Hemingway’s Healthy Gifts & Collectibles to compliment her books. Mariels product range includes shopper favorites that have her now-famous cartoon imagery and gorgeous pictures of herself.
The unique specialty items include 100% organic cotton tees for men and woman, grocery bags, fridge magnets, aprons, mugs and travel mugs. Each item also features a famous quote regarding health, animals, love, life, nature, and similar topics by famous authors, philosophers, politicians etc. such as Plato, Emerson, Voltaire, Einstein, Socrates, Buddha, JFK, Gandhi, and others.
Mariel has broken new advertising ground by including famous quotes on health, life etc. by her own grandfather Ernest Hemingway. Mariel was hesitant in the beginning to pair her grandfathers Mark-Twain-esque literary quotes with her merchandise this soon changed. She discovered that a number of his quotes regarded life, compassion, health, and similar subjects that do fit into her brand mix and have been added to many of the products and she is in the process of creating more.
The Internet has opened branding opportunities for savvy entrepreneurs and they are taking advantage of this trending opportunity. For the first time in history a descendant of a famous author and her also famous author grandfather have co-branded each other. It has brought branding to a whole new level; and one that is bound to be popular, not just among Mariel Hemingway fans but also collectors of Ernest Hemingway memorabilia.
[...] [...]