A lot of people are beginning to see the importance of writing and publishing articles on the internet as part of their SEM marketing campaign. This is also a great way to improve the link popularity of your website as part of your SEO efforts, showcase your expertise and be seen as an expert in your field.
A lot of us know more about our field and how our product or service can help people than anybody else. The question is where to start. This article designed as a starting point so that we can get some of our own ideas and solutions published.
Publishing Content There are hundreds of article publishing sites. A simple search will yield a nice list.
Some sites require that you register with them. My suggestion would be that you use the same user name and password with each publication website. Create a template using Notepad so that when you are ready to entering in your articles you will have everything in one place.
Use the following outline as a template. These tips come from having several articles rejected. That’s no fun. Article Title: Make sure that you have your main keyword phrase in this title. Author Bio: Limit your bio to about 200 characters some allow more, but I think shorter is better. Add at least, one link to your website in the bio. Have the link pointing back to the page on your site where the article resides. Some sites do not allow you to have a link to your website in the content of the article.
If you are allowed two links, make one to the page with the article and the other to your homepage. Sample Bio: Terry Stanfield is a SEM consultant with over 15 years of sales and marketing experience. His company, ClickAdvantage, manages PPC and SEO efforts for his lead generation and ecommerce clients. For more information: http://www.clickadvant.com/se101.htm In some article directories, they do not have a place for a box for your bio. In those cases, you can put your short bio at the end of your content. Keyword List: It is best to start with one or two keyword phrases. Think of the questions behind the search than write your article to answer the questions. Make a list of two or three keyword phrases that you want your article to be found on. Make sure that those phrases are in the content of the article. Limit yourself to 2-3 keyword phrases. The keyword phrases should be the core topic of your article. Keeping these terms in the forefront of your mind will keep you on track. Article Content: This is the content of your article. Do not include the title of the article in this box. The articles should be about 500 to 550 words.
The minimum number of words, allow in the vast majority of the article distribution sites is 500. If you are new to writing articles, let me suggest the following outline: Introduction: First one or two sentences introduce the problem that you’re going to solve by writing this article. The next sentence states the three areas that you’re going to cover or the top five reasons or the five things you should look for or the six misconceptions about, you get the idea. Meat of the article: Point1 Two or three sentences Point2 Two or three sentences Point3 Two or three sentences Conclusion: You might start this paragraph like: “We just looked at three ways around the problem of … The challenge is, what are you going to do from here.” Make some suggestions on what to do next. Invite them to look for upcoming articles on this topic or related topics. Finally: It is important that you edit your article for spelling and grammar, but most importantly, key words and phrases and their positions in the article. Create Meta tags for that article so that you can have them when that page is added to your website. Add the content to your website and have it on your site for about a week before you publish the article. The reason you want to do this is to establish that your site had the content first.
Now that you have a starting point the next step is to sit down and start writing. Writing & publishing articles for the internet will only be beneficial after you do it!
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